Correct content structure within your site is as important as the content itself. By following a few simple rules, you can ensure your content is better optimised for search engines and easier for your visitors to read.
Pages Content Structure
All heading in pages and news stories on your site should have a Header 1. The Heading 1 that is (H1) is the starting point that draw people to read and entice them to read on. It is also used by search bots to understand the subject inside of the page. There should be only one H1 per page, as more will confuse search bots and than will result in negative SEO. In all the websites that we produce, the H1 is automatically displayed on the page by the CMS. This is taken from the title of the page, but can be easily overridden by an Alternative Page Title field. The H1 should contain the title keywords that the page is discribing about, and that the rest of the content should follow. Your first paragraph should also contain the page keywords and describe the topic of the page in more detail. Throughout the content keywords should be repeated, in a way that is easy for people to read. You should also split content into sections, using the other elements. You can have multiple H2s on a page, and these should each contain your keywords. Also, any images you use within the page should have the same keywords within the alternative text of that image.
Content Structure Guide
Structure your page content as you make the website and not keep that for later as css may get disturb during later if you are structuring the page for SEO.